SIR.

SIR. was founded in 2014 by Nikki Campbell and Sophie Coote. The label sums itself up as separates, intimates and ready-to-wear, and its flagship store is in Bondi.

The look is relaxed and minimal: easy wardrobe staples with a modern cut. Natural fibres have been used since the start, and linen is a mainstay of every collection. The signature knits are fully fashioned, knitted to shape so little yarn is wasted, and some of the wool is sourced to the Responsible Wool Standard. The recycled polyester it uses is made in Italy from post-consumer waste.